Objectives
The GalicianWay is the main trademark for the international promotion of Galicia’s cultural industries. Created as a platform to help position and promote all of the different areas of cultural production developed in Galicia, The GalicianWay covers all of the region’s different cultural sectors through the following trademarks:- GalicianTunes: for the promotion of the Galician music industry.
- GalicianBooks: for the promotion of the Galician book industry.
- GalicianShows: for the promotion of the Galician scenic art industry.
- GalicianFilms: for the promotion of Galicia’s Film Industry.
- GalicianArt: for the promotion of Galician Visual Art.
The trademark The GalicianWay has been promoted by the Department of Culture of Galicia’s Autonomous Government, with full responsibility in the cultural sphere, according to an extensive programme for the international promotion of all of Galicia’s cultural sectors at worldwide level, accessing new areas and consolidating its position in areas where it is already present.
To achieve this, the cultural policy of the Department of Culture of Galicia’s Autonomous Government is based on three general strategic objectives:
- Considering and dealing with cultural industries as fundamental sectors of Galician Culture from two different points of view: in socio-economic terms, as areas of production that generate wealth and economic resources, and in socio-cultural terms, as a cultural factor that helps to shape our identity as a people.
- Structuring public policies for the promotion of cultural industries, with the aim of encouraging dynamism amongst the different elements that comprise the sector: artists and creators, associations, business organisations, audiences and the public at large.
- Promoting the international presence of Galician music through a trademark of quality and individual identity, making music an especially important element as part of the strategy for the internationalisation of Galician culture.
